10 cool facts about National Pizza Month

October is National Pizza Month, which naturally makes it one of the most exciting months of the year for Authentic Detroit Style Pizza Makers. This year, we’re asking the question: how much do you know about pizza? Try the Q ‘n A below to learn ten cool facts for National Pizza Month! 1. When did National Pizza Month start? October has been designated as National Pizza Month since 1987.   2. What is the most popular pizza topping in the U.S.? Pepperoni is the most popular topping in the U.S. More than 36 percent of pizzas ordered are topped with pepperoni. That adds up to more than 250 million pounds… Read More

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Customer Loyalty Programs That Retain Customers and Boost Sales

Customer loyalty programs can be excellent vehicles for customer retention and increased sales, as well as customer satisfaction. But not every pizzeria and restaurant does them right. If you’re considering the launch of a customer loyalty program or if your current program is producing lackluster results, the following might help you approach customer loyalty programs the right way: with a focus on customer satisfaction. Consider the customer Start by looking at your loyalty program from the customer’s perspective. Does it offer a true incentive to keep buying from you? Is the reward good enough? Easily attainable? If not, you should revise your loyalty program. At Detroit Style Pizza Co., we’ve… Read More

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5 Fun Facebook Contests That Boost Pizzeria Sales

Facebook can be a great platform to promote your pizzeria and establish a loyal customer base. One of the most popular ways to engage fans and generate more page likes is to hold a Facebook contest. Not all Facebook contests are created equal, and some are well-suited to restaurant and pizzeria marketing. The key to a successful Facebook contest is to make entry easy, to make it fun to promote social sharing and likes, and to make the incentive (reward) worthwhile. Here are five fun Facebook contests that can help boost sales for your pizzeria. 1.  Scavenger/Treasure Hunt This is a fun contest we’re running on our own Facebook page… Read More

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10 Weird Pizza Toppings You’ve (Probably) Never Tried

Looking for weird pizza toppings? In the U.S., pepperoni is king. It is the number-one preferred pizza topping, followed behind other perennial favorites like sausage, ham, bacon, mushrooms, onions, peppers, and pineapple. Deviate too far from the norm, and you’re in the realm of gourmet pizza-making. At Detroit Style Pizza Co., we’re not pretentious, but it’s fair to say that even my award-winning Tangy BBQ Chicken Pizza is a flavor sensation many pizza lovers have never tried. Everyone has their own tastes, and as pizza makers we continually experiment with different toppings in the quest for unique flavors. Still, there are some toppings we’ve never considered for our recipes; but… Read More

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